Australian TV company’s first international sale

An Australian producer of business and finance programming for multiplatform delivery, evolution media group, has made its first international sale.

Singapore’s TV4ME has acquired rights to EMG’s reality business-makeover program No More Practice. TV4ME will screen the fourth series of the half hour show, which follows two very different business owners working through a time of major change in their company. Along the way they are mentored, advised and assessed by a panel of finance sector heavyweights.

No More Practice has screened in Australia on Sky Business News and is airing on Seven Network digital channel TV4ME in Australia during May and June.

“We saw a great take-up of No More Practice in Australia,” Damien Bray, director of TV4ME Singapore, said. “And we know Singaporeans are big consumers of finance news and finance-related entertainment.”

Creator of No More Practice, EMG CEO Vanessa Stoykov, said the break into Singapore was a milestone.

“Singapore has a flourishing financial services industry and this is the first step for evolution media group launching into Asia,” Ms Stoykov said.

There are six episodes in the fourth series of No More Practice, which premieres on Singapore’s TV4ME on June 16.

 

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Kym Druitt at eckfactor on (02) 8570 5511 or kym@eckfactor.com