Evolution media group has established an ongoing partnership with AIA Australia to act as the life insurer’s video storytelling agency.
The partnership will see evolution media group share the stories of AIA claimants and explore the positive impact having life insurance has made to their lives.
Through emotive storytelling and featuring everyday Australians and their financial advisers, the video series aims to demonstrate the value life insurance can have for individuals and families.
The series will also provide a great tool for advisers to utilise to open up a conversation around life insurance with clients, evolution media group chief executive Vanessa Stoykov said.
“Emotional storytelling in a category like insurance is a challenge we readily accept,” Stoykov said.
“There are few industries that have as much impact on people’s lives as life insurance, and AIA shows care and compassion to be there at what can be the worst time in people’s lives.
“It’s an important story to tell and we are thrilled to be partnering with them.”
Evolution media group’s financial services background and dedicated production capabilities provided the right combination of technical expertise and creative vision for the project, AIA Australia chief retail officer Pina Sciarrone said.
“We want more Australians to be able to tell their stories about life insurance and the positive experiences they’ve had with financial services,” Sciarrone said.
“Last year AIA Australia paid over 10,000 claims, and each one of these individuals and families had a story to tell. As an insurer, we see these stories every day and I’m constantly reminded of the resilience and exceptional qualities of the people we support.
“This video series with evolution media group is the first step in helping to share these stories and will hopefully educate more Australians about the importance of insuring their most important asset: themselves.
“It will also bring us one step closer to the vision to be the most protected nation in the world.”