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B&T article on branded content

The latest issue of B&T magazine looks at the latest developments in the world of branded content. You can read the full feature here.

evolution media group’s CEO, Vanessa Stoykov, is one of the industry experts interviewed and gives insight on how branded content has evolved far beyond the product placement of years past and into the kind of sophisticated content that people watch for entertainment or for education and development purposes.

She also talks about how engagement that can be achieved through quality branded content and gives a glimpse into the significant engagement levels we are achieving with our shows, such as No More Practice.