Financial services and creativity do not often go hand in hand. Yet Secrets of the Money Masters, a recent educational initiative by NMP Education, a Onevue company, has seen its creative partners claim an international award for its consumer educational content around money and investing.
The series creator and production house Evolution Media Group was named the winner of a Gold Stevie® Award in the Branded Entertainment – Consumer Content category in The 17th Annual International Business Awards.
The International Business Awards are the world’s premier business awards program. The 2020 IBAs received entries from organisations in 63 nations and territories.
The series, as seen on Channel 9 and various online platforms including Domain, was praised for its use of entertainment to guide viewers through a journey of money transformation. The program featured celebrity athletes opening up about their money situations and gaining valuable skills and advice from financial experts.
Collaborating on the project, and providing their own experts were Orbis Investments, UBS Asset Management, Platinum Asset Management, Nikko Asset Management and AIA Australia. Other contributors from the industry were Connie Mckeage, CEO OneVue Group, superfund CEOs Debby Blakey, HESTA, Julie Lander, Care Super and Kate Farrar, LGIA as well as FSC CEO Sally Loane and Outsource Financial CEO Tanya Sale.
Financial planners Brad Fensom, Deborah Kent, Rod Dickinson, Paul Giordano and Mario Bordella were each assigned a celebrity athlete to guide and help create a long-term financial plan.
The celebrities included Olympic champion Michael Klim, Wallabies star Bernard Foley, AFL great Jude Bolton, Matildas champion Kyah Symon, and Paralympian gold medalist Madison De Rosario.
Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from July through early September.
“This video series keeps the viewer engaged, entertained and informed simultaneously. Storytelling that delivers financial advice through the real lives of professional athletes… very good production values using a variety of historical footage and imagery, interview techniques, and sets. I find this series to be at the higher-end of branded entertainment programming” said one of the award judges.
“We are thrilled to win this award – it’s evidence that our style of storytelling combining entertainment and education is successful on a global scale. The effects of the pandemic are going to be felt by people around the world to come for many years. We are working to help engage others with programs like this to take steps toward improving their financial situation.” said CEO of evolution media group Vanessa Stoykov.
“Proof that finance isn’t always boring – our production team is so excited to receive this recognition of our work on a global scale,” said evolution media group Head of Production Catherine Weinress.
To watch the series go to www.secretsofthemoneymasters.com
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
About Evolution Media Group
Since 1999, Evolution Media Group has been developing the craft of delivering complex concepts both within and about finance to an audience through entertaining and intelligible stories. The goal has always been to educate through story, and to bring both finance professionals, and everyday people on a journey – where they pick up meaningful skills around money and investing. This goal has been a life-long mission, and evolution media group has collaborated with some of the most successful minds from around the world to bring finance and investing to life. In 2008, Evolution Media Group created an education platform, NMP Education, specifically for financial advisers that became the leading video learning platform for financial planners in Australia. The business was acquired in 2018 by ASX listed company OneVue. Evolution Media Group continues to make content for the advice community, and well as the broader public via our network TV programs and online learning.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organisations in more than 70 nations. Honoring organisations of all types and sizes and the people behind them, the Stevies recognise outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.