sparking financial empowerment.

New collaboration to promote women in financial services

Sydney, Australia, XX May 2023 – Specialist financial and corporate communications agency Madden & Assoc. (Madden), and award-winning media company evolution media group, have announced a collaboration to help more women in finance gain greater public visibility and focus on their personal branding, messaging, and leadership.

Women remain under-represented as sources and experts in Australian media coverage, with studies showing gender parity will not be achieved for at least a decade.

The emPOWER collaboration offers bespoke training services for women and organisations that seek to correct this imbalance across the property, wealth, superannuation, and financial services sectors.

Penne Madden, Sales, and Marketing Director at Madden said, “We want to speak to those organisations and budding female leaders who are ready to make a visible difference. You cannot be what you cannot see, so we need to see more great women, more strong advocates represented in media coverage, online broadcasts and socials armed with the lessons of influence, media skills confidence and leadership taught by two experts in their field, Vanessa, and Bruce.”

Vanessa Stoykov, CEO of evolution media group and longtime media spokesperson said “I am thrilled to be collaborating with the experienced Madden team. There is a real opportunity for companies to identify up and coming female voices and invest in their progression. These intensive workshops have been designed to give women confidence to represent their organisation in a public manner, whether to the media, in public forums, or on social media and sales opportunities.

“We are excited to work with brands who will invest in their female executives as an important part of their overall communications and business strategy.”

Founder of Madden, Bruce Madden said, “Vanessa is a natural choice of collaboration partner to help the sector boost its visibility of females in Australian media. Madden PR consultants receive daily requests from mainstream media outlets for more female spokespeople across a broad range of topics. Vanessa and I have complementary skills in front of and behind the microphone and camera and we have no doubt the emPOWER Collaboration will improve the confidence and skills necessary to help restore some balance in media representation of women.”


For all media queries

Sarah Lagana, Madden & Assoc.| +61 481 191 055 |

About evolution media group

For more than 20 years, evolution media group has set itself apart with our focus on creativity, ideas, and a different way of looking at telling stories about money and finance. We have delivered content across many forms of media in the market, and understand what cuts through, creates relationships, and delivers results and returns on investment for partners.

About Madden & Assoc.

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden & Assoc. for bespoke communication counsel and strategy. Our team collaborates to build, protect, and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.